ABD

Ashley Booth is Professor of Visual Communication at the University of Bergen and has taught at the Department of Design since 2006. Booth has long experience as a graphic designer in Norway. She has worked as an art director for A-magasinet, a weekly magazine supplement to one of the major Norwegian dailies, and as head of graphic design for the Lillehammer Olympic Organizing Committee (LOOC), which developed the visual profile for the Winter Olympics in 1994. From 1994 until 2010 she ran her own company, Ashley Booth Design (ABD).

The focus of Booth’s artistic research has been on pictograms linked to a fascination with rubbish, but also on what it means to be a human being with daily challenges. By using a pictogrammatic language as a visual tool, Booth wants to investigate the classification of values in a cultural, social, philosophical and political context, a visual assessment of what is worthless, nonsensical or rubbish, and what is considered valuable and non-rubbish.

A-Magasinet forsider (1984-90)
A-Magasinet forsider (1984-90)
Lillehammer’94 infoskilt på stolpe
Lillehammer’94 frivillig feiring i skogen
Rubbish
Rubbish
Pictogram-me
ABD: Oslo Sporveien AS kort og billetter (2004)
Økokrim årsrapport (2000)